Stand Up To Cancer – Channel Four
Channel Four and Cancer Research joined forces for the UK launch of Stand Up To Cancer with a five hour telethon live on Channel Four. Looking for a new take on the telethon format – Luke was asked by Channel Four and Whizzkid Entertainment to oversee the creation and direction of one of the first projection mapped sets on live television.
As the turn around for this project was tight Luke approached Immersive to oversee the design, animation and technical aspects of the project – creating a multitude of different backgrounds from simple animated sets to more complex, tightly choreographed ‘totalizer’ moments. The night was a great success, raising over £6.5 million for Cancer Research.
The Abstract Union was also responsible for the design and production of all on screen branding for the show.
Production Company: Whizzkid Entertainment
Projection and Design Consultant: Luke Halls
Onscreen graphics design and animation: The Abstract Union
Projection design and animation: Immersive