Introducing The McLaren W1

Info and credits

Luke Halls Studio was invited to design the visuals for the launch event of McLaren’s brand new supercar the W1. Debuting at the Tate Modern in London.

Video Designer: Luke Halls and Mark Todd

Video Producer: Bridget Vuillermin

Animators: Jason Moss, Barbora Giliūtė, Luke Georgiou, Martin Falconer, Duncan Lawford, Gareth Williams

Production Assistant: Pearl Gerald

Script Writer: Leah Hulgin

McLaren W1 driving in a tunnel